Sony XR48A90KU 48 Inch 4K OLED TV – Cognitive Processor XR – Google TV

Product Code: XR48A90KU

Our price £1,499.00

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Description

Experience reference-quality picture and sound in a compact 48-inch screen with the Sony XR48A90KU 4K OLED Ultra HD HDR Google TV – a masterfully engineered television that brings Sony's Cognitive Processor XR and OLED technology to smaller living spaces. Perfect for UK bedrooms, apartments, home offices, or cosy living rooms, this 48-inch OLED delivers perfect blacks, infinite contrast, and intelligent picture processing that understands how humans see and hear.
 
The 48-inch OLED panel is the perfect size for closer viewing distances where larger screens would dominate the room. In a bedroom, apartment, or study, this size provides an immersive viewing experience without overwhelming the space. The slim bezel design maximises screen real estate, and the compact footprint makes it ideal for wall-mounting or placing on smaller media units.
 
The OLED panel delivers perfect black levels and infinite contrast that only self-emissive OLED technology can provide. Each of the millions of pixels emits its own light, turning off completely to achieve absolute black. This creates extraordinary depth, realism, and detail in dark scenes that LED TVs cannot match – watching a horror film, space epic, or night-time drama on this screen is transformative.
 
The Cognitive Processor XR is Sony's most advanced picture processor. Unlike conventional AI that merely analyses and enhances individual picture elements, the Cognitive Processor XR cross-analyses entire scenes, understanding how humans naturally focus on certain points. It then enhances every element – colour, brightness, contrast, and detail – working together in harmony for a natural, lifelike image that mimics human vision.
 
The XR OLED Contrast Pro technology enhances brightness in OLED panels without compromising black levels. This allows the A90U to deliver more impactful HDR performance than standard OLEDs, with brilliant specular highlights – sun glints, explosions, reflections – standing out against perfect blacks for stunning realism.
 
The XR Triluminos Pro technology accesses billions of accurate colours, reproducing every shade and hue with precision. Skin tones are natural, landscapes are vivid, and every colour is rendered with the subtlety the creator intended. The result is exceptionally natural, lifelike imagery that avoids the oversaturated look of lesser TVs.
 
4K Ultra HD resolution (3840 x 2160) delivers four times the detail of Full HD, while the XR 4K Upscaling uses the Cognitive Processor to reconstruct and refine lower-resolution content to near-4K quality. Streaming, broadcast TV, and older content look sharper and more detailed than you thought possible.
 
Dolby Vision, HDR10, and HLG support ensure compatibility with all major HDR formats. Dolby Vision optimises scene-by-scene metadata for the most accurate HDR presentation possible on Netflix, Disney+, and Apple TV+.
 
The 120Hz native refresh rate delivers smooth, fluid motion for fast-moving content. Sports action is crisp, panning shots are judder-free, and motion blur is minimised. The OLED response time is virtually instantaneous – no ghosting or smearing.
 
For gamers, the XR48A90KU delivers exceptional performance. 4K at 120Hz (via HDMI 2.1), VRR (Variable Refresh Rate), and ALLM (Auto Low Latency Mode) provide ultra-smooth, tear-free, responsive gameplay. The Game Menu brings all game settings into one place. Input lag is extremely low, making this OLED a top choice for PlayStation 5 – features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimise settings automatically when connected to a PS5.
 
The Cognitive Processor XR also enhances sound with Acoustic Surface Audio+ technology. The entire screen acts as a speaker, with actuators vibrating to produce sound that follows the action on screen. This creates a unique soundstage where dialogue comes directly from the actor's mouth, and effects move across the screen in sync with the picture – no separate soundbar required for impressive audio.
 
The Google TV platform brings together content from your streaming apps into a personalised home screen. Access all major UK streaming services: BBC iPlayer, ITVX, All 4, My5, Netflix, Disney+, Amazon Prime Video, Apple TV+, YouTube, and more. Google Assistant is built-in, allowing voice search, hands-free control, and smart home device management.
 
The minimalist, slim design with narrow bezels focuses attention on the picture. The flush surface mount keeps the TV close to the wall. A table-top stand is included.
 
Connectivity includes 4 x HDMI (2 x HDMI 2.1 with 4K at 120Hz), 2 x USB, Ethernet, Wi-Fi, Bluetooth, and optical audio out. The eARC port allows lossless Dolby Atmos audio to pass to a compatible soundbar.
 
For UK homeowners seeking reference-quality OLED picture and sound in a compact 48-inch screen, the Sony XR48A90KU 48" 4K OLED Ultra HD HDR Google TV delivers a truly cinematic experience for smaller spaces.

Specification

Additional Information Power Saving Mode
Back light off mode
Eco settings
Light sensor
BRAVIA CAM support
Sony-developed SORPLAS
Eco packaging
Aspect Ratio 16:09
Backlight Technology OLED
Bluetooth Yes
Brand Name Sony
Colour Black
Depth 22.5 cm
Digital Tuner Yes
DLNA Certified No
Energy Efficiency Class G
Ethernet Yes
HDMI Yes
Headphone No
Height 62.9 cm
Manufacturer Sony Corporation
Maximum Resolution 3840 x 2160
Number of HDMI Ports 4
Number of SCART Interfaces Not applicable
Number of USB Ports 2
Operating System Google TV
PC Streaming Yes
Product Description 4K OLED
Product Type OLED HDR TV
RMS Output Power 25w
Screen Size 48"
Screen Technology OLED
Shipping Depth 18.8 cm
Shipping Height 74.1 cm
Shipping Width 118.7 cm
Smart TV Yes
Standard Refresh Rate 100hz/120hz (native)
Streaming services & apps supported BBC iPlayer
4od
ITV Player
My5
YouTube
Disney+
Spotify
VESA Mount Compatible Yes - mount must be purchased separately
Virtual Assistant Supported Alexa
Siri
Google Assistant
Webcam No
Weight (Approximate) 16.5 kg
Width 106.90 cm
Wi-Fi Yes

Baileys Electrical deliver to selected UK locations within a 25 mile radius of BH31 7AA, Verwood
We want you to have total peace of mind thats why this product comes with a 5 year guarantee
Delivery & Installation (TV) (Optional)
£60.00
Removal & Recycling (TV) (Optional)
£30.00
Delivery Only (Optional)
£30.00
Click & Collect - Free! (Optional)
£0.00

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