Sony XR77A95LPU 77 Inch 4K QD-OLED TV – Cognitive Processor XR – Google TV

Experience the pinnacle of television technology with the Sony XR77A95LPU 77" 4K QD-OLED HDR Google Smart TV – a masterpiece of picture quality that combines QD-OLED panel technology with Sony's revolutionary Cognitive Processor XR. Designed for UK homeowners with dedicated media rooms or spacious living areas, this 77-inch television delivers perfect blacks, brilliant colour, and intelligent processing that redefines home cinema.

The QD-OLED panel is Sony's most advanced display technology. Quantum Dot OLED combines the perfect blacks of OLED with the colour brightness of Quantum Dots, resulting in exceptionally vibrant and lifelike images. Unlike standard OLED, QD-OLED achieves higher peak brightness while maintaining perfect black levels, making HDR content truly spectacular.

The 77-inch screen size creates a truly cinematic experience – large enough for truly immersive viewing. The QD-OLED technology ensures every image is rendered with incredible depth, realism, and detail that must be seen to be believed.

The Cognitive Processor XR is Sony's most advanced picture processor. Unlike conventional AI that analyses and enhances individual picture elements, the Cognitive Processor XR cross-analyses entire scenes, understanding how humans naturally focus on certain points. It then enhances every element – colour, brightness, contrast, and detail – working together in harmony for a natural, lifelike image.

The XR Triluminos Max technology accesses the full spectrum of colours, reproducing every shade and hue with breathtaking accuracy. Skin tones are natural, landscapes are vivid, and every colour is rendered with the subtlety the creator intended. The wider colour gamut of QD-OLED is fully utilised by the processor.

The XR OLED Contrast Pro technology enhances brightness in QD-OLED panels without compromising black levels. This allows the A95L to deliver the most impactful HDR performance, with brilliant specular highlights – sun glints, explosions, reflections – standing out against perfect blacks for stunning realism.

4K Ultra HD resolution delivers four times the detail of Full HD, while the XR 4K Upscaling uses the Cognitive Processor to reconstruct and refine lower-resolution content to near-4K quality.

Dolby Vision, HDR10, and HLG support ensure compatibility with all major HDR formats. Dolby Vision optimises scene-by-scene metadata for the most accurate HDR presentation possible.

The 120Hz native refresh rate delivers smooth, fluid motion for fast-moving content. QD-OLED response time is virtually instantaneous – no ghosting or smearing.

For gamers, the A95L is exceptional. 4K at 120Hz support, VRR, and ALLM provide ultra-smooth, tear-free gameplay. The Game Menu brings all game settings into one place. Input lag is extremely low, making this QD-OLED a top choice for PlayStation 5 – features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimise settings automatically.

The Cognitive Processor XR also enhances sound with Acoustic Surface Audio+ technology. The entire screen acts as a speaker, with actuators vibrating to produce sound that follows the action on screen. This creates a unique soundstage where dialogue comes directly from the actor's mouth, and effects move across the screen.

The Google TV platform brings together content from your streaming apps into a personalised home screen. Access all major UK streaming services: BBC iPlayer, ITVX, All 4, My5, Netflix, Disney+, Amazon Prime Video, Apple TV+, YouTube, and more. Google Assistant is built-in.

The minimalist, slim design with narrow bezels focuses attention on the picture. The flush surface mount keeps the TV close to the wall.

Connectivity includes 4 x HDMI 2.1 ports, 2 x USB, Ethernet, Wi-Fi, Bluetooth, and optical audio out. eARC allows lossless Dolby Atmos audio to pass to a compatible soundbar.

For homeowners seeking the absolute best in television technology with QD-OLED picture quality, Cognitive Processor XR intelligence, and Sony's legendary colour science, the Sony XR77A95LPU 77" 4K QD-OLED HDR Google Smart TV delivers the ultimate home cinema experience.